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Delta Airlines

Illustration
T-shirt Design
Print Material

Overview

Delta Air Lines approached me to design staff t-shirts and postcards celebrating the launch of its new Brisbane to Los Angeles route.

Challenges & Solutions

The brief was open, with no style direction, so I explored several approaches, from bold graphic treatments to hand-drawn illustration. Delta chose a hand-drawn scene of tall palm trees and an orange sun, iconic of California. The artwork functions just as well on a shirt as on a postcard.

Hand holding a Delta BNE to LAX postcard with hand-drawn palm trees, an orange sun, a plane and a blue ocean and yellow beach

Delta print set in mid-air: “You’re the First (and the Best) to Do It!” welcome to Australia cards for first passengers, and the BNE to LAX palm tree postcard

Front and back of the Delta BNE to LAX postcard: the illustrated palm tree beach scene and the welcome card with a large red Delta widget

Delta Airlines