Overview
Einstein is a range of carbonated, honey-infused spirits. I created the logo, brand identity and can packaging.
Challenges & Solutions
The challenge was to highlight honey without falling into generic imagery. The brand’s name pointed to science, so the concept became the science of honey, connected by one shape: the hexagon. It shapes the “e” in the wordmark and repeats as the brand pattern. On the cans, science comes through in the line work and the layout, where each spirit is designed as an element from the periodic table.
