Overview
Family Dietitians is a team of dedicated nutritionists who specialize in fertility, pregnancy, postpartum, pediatrics and family nutrition. Their mission is to create a personalized approach tailored to every family’s unique needs, offering support every step of the way.
Challenges & Solutions
The main challenge was finding the right balance between a playful, child-friendly tone and a professional, trustworthy image that would appeal to parents.
For the final design, I chose a fun cursive font and used the “i’s” to form a family icon for the brand. To add personality and reinforce the brand’s focus on health, I also designed a colorful pattern made of fruits and vegetables.
