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Work About Contact

Good Day

  • Logo Design
  • Branding
  • Packaging
Good Day shampoo in olive green and conditioner in cream on sand and terracotta plinths, in a warm sunlit mid-century set with leaf shadows and an orange wave backdrop

Overview

Good Day is a natural hair care brand that wanted to feel premium yet approachable, with a mid-century spirit. I created the logo, brand identity and bottle packaging.

Challenges & Solutions

“Good” is one of the most overused words in branding, so the identity had to own it. I drew a custom wordmark with rounded, organic letters and a “g” that hides a smile and a small leaf. Earthy mid-century colours and an oversized vertical logo that fills the bottle make it hard to miss on the shelf.

Outcome

The client approved the first concept with no revisions.

Good Day shampoo in olive green and conditioner in cream on sand and terracotta plinths, in a warm sunlit mid-century set with leaf shadows and an orange wave backdrop
Good Day logo in white over a mid-century modern wood-panelled bathroom with a large window and tropical plants
Three Good Day brand icons showing the smiling letter g with a small leaf, in orange, olive green and cream
Good Day typography: Futura for headings and Inter for paragraphs, shown with full alphabets and numbers
Good Day colour palette with hex, RGB, CMYK and Pantone values: Olive, Sand, Persimmon and Charcoal
Good Day shampoo and conditioner pump bottles side by side on a beige ledge, in olive green and cream with the vertical “good” wordmark and an orange “For a good hair day” tag
Good Day cream conditioner bottle with an olive green label on an angled beige ledge against a sage green wall
Front and back of the Good Day shampoo bottle, showing the front label and the back label with ingredients, directions and certification badges
Good Day range of shampoo, conditioner and orange body wash bottles lined up on a blue-grey ledge
Good Day
Melanie Lepage Copyright 2026