Overview
Good Day is a natural hair care brand that wanted to feel premium yet approachable, with a mid-century spirit. I created the logo, brand identity and bottle packaging.
Challenges & Solutions
“Good” is one of the most overused words in branding, so the identity had to own it. I drew a custom wordmark with rounded, organic letters and a “g” that hides a smile and a small leaf. Earthy mid-century colours and an oversized vertical logo that fills the bottle make it hard to miss on the shelf.