Graphic Designer
& Art Director

I’m Mel, a graphic designer and art director with 8+ years of experience shaping how brands look, speak and feel.

I studied architecture before moving into design, and it still shapes how I work: I think in systems, not one-off pieces. I’ve also been drawing since I could hold a pen, and I still illustrate much of my work by hand, from gin labels to brand patterns. After in-house roles at marketing and branding agencies, I now work with international clients across property, finance, SaaS and consumer brands.

Every project starts with the idea. Before anything is designed, I define what the brand needs to say and who it needs to reach, then make sure every decision, from the logo to the last social post, tells that same story.

If you’re building or reshaping a brand and want someone who leads with the idea and sees it through to the details, I’d love to hear about your project.